SEO – Search Engine Optimization
You’ve probably heard those words thrown around a time or two. But what exactly does it mean, and why should it even matter for your dental practice? SEO — or search engine optimization — is actually a huge component of any website, including your own. So let’s dive a little deeper into what it means and why you should start integrating it into your marketing strategy.
Search engine optimization involves a set of guidelines a website can follow in order to optimize it for search engines, thus improving the website’s rankings. This means the better your website’s SEO, the higher you will be on a search engine’s rankings list. For example, let’s look at the search engine Google. When you use Google to research a topic online, it looks through every website to try and find something meeting the search criteria, then compiles a list of the most relevant material. The more optimized your website is, the more likely you are to be at the top of that list and the more likely you will be to get traffic on your website.
How do you optimize your website?
SEO involves researching current traffic trends on your website, what people are searching when they click on your link and what keywords integrate well with your cause. When all of these patterns and data combine, you can create a targeted SEO strategy to optimize your website and generate the most traffic, highest rankings and best return on investment possible.
We know what you’re thinking. Okay, okay, why does this even matter? Why should you care about SEO? First of all, a strong SEO strategy will boost your dental care business’s credibility. When potential patients search for a dental practice in their area, they’re more likely to click on sources closest to the top. Those links which appear first in the search engine appear as the most credible, most reliable options. The farther down the list your business is, the less credible you appear.
Of course, there’s always the reason that SEO will seriously help increase your website traffic, thus expanding your overall return on investment. Unlike traditional marketing and advertisements, SEO is an inbound marketing strategy, meaning you only market to people who are looking for your products or service. You don’t have to convince them they need your service, you just have to convince them your business is the best. This means for a small initial investment, your dental practice can continue to get returns long after.
Finally, SEO analytics can provide in-depth insight into what your clients are searching, how they browse or even when they’re active. This information serves as a valuable component for your dental practice as you continue to reach out to the target audience.
Where To Go From Here
Search engine optimization is becoming more and more vital to businesses like those in the dental industry. Try it out for yourself or check out FocusPoint’s SEO for dental practices to see how we can boost your website rankings and improve your return on investment.