FocusPoint Web Solutions began in 2002 providing NH Web Design and SEO services. With one simple mission in mind. It is more than just a quality website design. We realized that small business owners need to understand how to effectively use the web to communicate with their current and prospective customers. This strategy includes more than just marketing their website to attract new customers through search engine optimization and email marketing. It also includes educating customers on how they can use their website as an employee that generates revenue, as a tool to harvest sales leads, automate business processes, and as a customer support resource.
With more than 20 years of web design and web application development experience, we have had the opportunity to work with a wide variety of clients and business models. In the mid-2000s we built many e-commerce websites with the most popular Open Source shopping cart, osCommerce. Over a 10 year period, we customized many e-commerce websites for clients, tailoring the app to their business model, installing numerous contributions, and creating completely customized experiences.
By the late 2000s, clients began approaching us to build custom web applications. Projects ranged from a full direct mail automation application to membership management apps and software as a service (SaaS) apps. Using Microsoft .NET and SQL Server and Bootstrap UX technologies, we developed apps that allow the businesses to expand their customer reach or automate large portions of their daily workflow.
In 2011 we received a project request from a school district to build a web-based application for managing a fluid schedule for students during a flex-time period each day. That project grew rapidly to become Enriching Students, a SaaS educational software that is used by tens of thousands of middle and high school students all over the country. In 2015 Enriching Students was spun off into a completely new company to focus on the education market.
Throughout the years we have built many websites, SEO plans, and digital marketing strategies that have helped customers in a few different markets find success. Today FocusPoint Web Solutions continues to share this knowledge. We help our clients with building a web presence that builds confidence in your brand, tells your story, and allows you to scale your business. Whether it is a new website design, SEO, digital ads, or social media marketing, we work with you to build a consistent approach to build and enhance your brand.