Generating More Visits and Leads for your
Trade Business using PPC Ads

What is PPC?

PPC stands for Pay Per Click. It’s a common digital ad model used by Google, Bing, Facebook, and more.
 
What makes it so effective is you are able to target your ads to people who are specifically looking for your products or services.
If someone clicks on your advertisement, you pay the bid price set for that targeted keyword.

Why is Home Services PPC Important?

It takes time for your home service business to improve organic search results on Google. It takes time and effort to produce content that will perform in organic rankings. PPC advertising shortens the waiting period and start sending you customers right way.

What do you need to do to get my PPC ads running?

Identify your targets

We start by setting the target area that your trade business services. We then create a target keyword list based on the trade your business provides. Lastly, we determine your monthly advertising budget.

Build Your Targeted Ads

Using the targeted keywords we build ad groups, ads, and an ad schedule that performs within your monthly advertising budget.

Launch Your Campaign

Once the Ads are up and running we’ll begin to monitor the performance. Keywords or Ads not performing will be tweaked or removed so that you get the most out of your advertising budget.

Getting started is a simple 3 step process.

Step 1 - Let's Get Connected

We want to learn about your business: your customers, your competitors, and your business goals.

Step 2 - Get your FREE digital assessment.

We’ll take a look at your website, SEO, digital marketing, email marketing, and social media to identify where improvements can be made.

Step 3 - We get to work on the marketing strategy.

We’ll put together a custom marketing strategy that will help you reach your business goals.

Are you a tradesman that needs a website, SEO, and digital ads to work?

Get the solutions you need to grow your building trade business. Discover how FocusPoint Web Solutions can help you reach more customers.

Get Started
Illustration depicting how Digital Marketing grows Home Services Businesses