Email Marketing is still one of the best marketing investments your trade business could make.
Custom Newsletters
Keep your home services company top-of-mind. It’s easy to be out of sight is out of mind with your customers. That is no good. A simple yet well-designed newsletter can be a great way to keep customers connected. Regularity is so key. It can’t be hit or miss. New services, yearly reminders, new employees, new equipment, or tips to get the most out of your service can be great things to share on a regular basis.
Automated Email Responders
We invest so much money and time to get leads from our websites. Sometimes it’s hard to respond in a timely manner. Using an automated responder can provide that touch that sticks with customers. Simple information like their request has been received, a response could be expected within a certain time frame, or just a thank you for the opportunity to do business with them can go a long way to getting a relationship started. Don’t waste opportunities. Automated Email Responders are a no brainer.
Customer Journey Emails
Helping new leads get to know your company and brand can take some time. An automated, targeted email campaign can help these new leads make a successful journey to becoming a customer. Depending on the interest shown by a new lead, you can tailor a follow-up sequence of emails that can educate, answer common questions, and nurture the customer’s interest. Creating service-based lead generation docs for new leads to download is a great starting point for your customer journey emails.
Getting started is a simple 3 step process.
Step 1 - Let's Get Connected
We want to learn about your business: your customers, your competitors, and your business goals.
Step 2 - Get your FREE digital assessment.
We’ll take a look at your website, SEO, digital marketing, email marketing, and social media to identify where improvements can be made.
Step 3 - We get to work on the marketing strategy.
Are you a tradesman that needs a website, SEO, and digital ads to work?
Get the solutions you need to grow your building trade business. Discover how FocusPoint Web Solutions can help you reach more customers.
