This is the introduction to the process. There are a lot of details and best practices available online with regards to your Google My Business Profile. Our intention with this article is to highlight why as a local business Google My Business is so important. Google allows you to include the following information in your Google My Business profile.
- Business name/title
- Phone number
- Website URL
- Social profiles
- Additional media
- Alternate phone numbers
- Fax number
- Brands carried
- Payment forms accepted
It’s important that this information is up to date and accurate. Especially your business name, address, and phone number. Google uses the location data in your profile to determine if your business should show up in the 3 pack results (see image above).
Showing up is only the first step. Consumers who click on your small business name in the results will see more information from your Google My Business profile.
Images, videos, brands you carry, reviews, and more. A strong profile can determine if customers click on your business or not. So it’s vitally important to invest the time to build out our profile. Opportunities await those who do.
By far, having a strong Google My Business profile can immediately have an impact on your local business. But, about one-third of all searches are still done through other search engines. Yes, there are uses that use other search engines like Bing and Yahoo.
So it’s important as well that your profile in these other search engines is up to date as well. Specialty review websites such as Yelp and Home Advisor should also have an accurate and complete profile.
Now don’t get me wrong; your SEO strategy should include efforts to expand beyond your local market. If your business model supports it. Hopefully, you’re committed to investing in building a strong local SEO presence. It will help you to build your local home services business for years to come.