When it comes to home service marketing, there are plenty of strategies you can turn to for your business. However, there is one that has been tried and proven true since the early days of the internet: email marketing.
By using email marketing for your home service, you can get a message directly in front of your audience without wondering if they’re paying attention. In fact, email marketing has one of the highest conversion rates of any method out there.
However, just sending an email isn’t enough. Home service marketing through email should be done purposefully, efficiently, and professionally to get the best results. These five tips will help ensure your email marketing efforts turn readers into valuable clients:
1. Grab subscribers attention
The first challenge regarding home service email marketing is getting a person to actually open your email. It doesn’t matter how great the inside is if no one is going to see it. Fortunately, the promise of interesting content is usually enough to get the majority of people to click on your message.
Both inside and out, you should ensure your email marketing is interesting. This may look like a catchy subject line that leaves potential readers worried about missing out on something great if they don’t click. Or, it could mean providing an interesting blog post for them once they get inside.
By creating consistently interesting emails, your subscribers will learn to look forward to your messages and will click on them more frequently. A boring email newsletter isn’t going to create any conversions. However, a useful, interesting email blast can increase awareness of your brand and help gain customers.
2. Keep Things Short and Sweet
No matter how interesting you think your home service marketing materials are, no one wants to read a book about them. Too often, email marketing templates are jam-packed with more information than a reader wants. In most cases, this will lead to them clicking away from your email before they actually read anything important.
The key to successful email marketing is keeping your message short and succinct. For example, your email could include a sample of your newest blog post with a link to it, a recent promotion, a few images, and your company’s contact information. It is much more effective to send out a short promotion more often than an overstuffed one every month.
3. Include Tracking
The ultimate goal of email marketing isn’t getting subscribers to read an email. While this is the first step, it is far from the final destination. Rather, you want to convert those readers to paying clients for your business.
There are going to be several steps between the time a person reads your email and the moment they sign up for your company’s services. You should be harnessing the data created during this time by tracking what your readers do. This can be done using free tools like Google Analytics or software through your CRM platform.
With these tools, you can track things like how many subscribers actually read your emails, how long they stay on blog posts, and how many times they share those posts on social media. Using these statistics later can help you customize your newsletter based on what works best, which will hopefully improve your conversion rate.
4. Get Feedback
Although gathering data about what your users do can be extremely valuable, it’s never as clear as hearing it from them directly. Integrating methods of feedback collection into your email marketing can drastically improve your success rate.
For example, you can include a poll on occasion. This fulfills a two-fold purpose by collecting feedback while also engaging users. You should also ensure that every blog post you promote via email has a comment section where readers can share their thoughts.
5. Update That Template
We already touched on the fact that clunky email templates can hurt your email marketing efforts. Fortunately, creating beautiful, simple templates has never been easier. If you feel like working on a DIY project you can even do it yourself. However, turning to a professional to design your email marketing templates can pay off big in the long run.
You want a template that is simple, easy to skim, and one that matches your branding. Readers will subconsciously appreciate a well-made template and it will help you build the professional image of your home service business.
How to Make the Most of Home Service Email Marketing
Home service email marketing is a complicated game. Fortunately, with a little help and practice, your home service business can utilize a high conversion rate to find valuable new customers and retain existing ones. By following these five techniques, your email marketing efforts will be more enticing, more profitable, and result in actionable data you can use to shape the future of your business.