PPC stands for Pay Per Click. It’s a common digital ad model used by Google, Bing, Facebook, and more.
What makes it so effective is you are able to target your ads to people who are specifically looking for your products or services.
If someone clicks on your advertisement, you pay the bid price set for that targeted keyword.
It takes time for your home service business to improve organic search results on Google. It takes time and effort to produce content that will perform in organic rankings. PPC advertising shortens the waiting period and start sending you customers right way.