Helping small businesses to create a sound strategy for reaching their core audience on the web.
FocusPoint Web Solutions began in 2002 with that mission in mind. It is more than just a quality website design. We realized that small business owners need to understand how to effectively use the web to communicate with their current and prospective customers. This strategy includes more than just marketing their website to attract new customers through search engine optimization and email marketing. It also includes educating customers on how they can use their website as an employee that generates revenue, as a tool to harvest sales leads, automate business processes and a customer support resource.
With more than 20 years of web design and web application development experience, we have had the opportunity to work with a wide variety of clients and business models. In the mid-2000s we built many e-commerce websites with the most popular Open Source shopping cart, osCommerce. Over a 10 year period, we customized many e-commerce websites for clients, tailoring the app to their business model, installing numerous contributions and creating complete customized experiences.
Client requests lead to custom web applications and SaaS products
By the late 2000s, clients began approaching us to build custom web applications. Projects ranged from a full direct mail automation application to membership management apps and software as a service (SaaS) apps. Using Microsoft .NET and SQL Server and Bootstrap UX technologies, we developed apps that allow the businesses to expand their customer reach or automate large portions of their daily workflow.
In 2011 we received a project request from a school district to build a web-based application for managing a fluid schedule for students during a flex-time period each day. That project grew rapidly to become Enriching Students, a SaaS educational software that is used by tens of thousands of middle and high school students all over the country. In 2015 Enriching Students was spun off into a completely new company to focus on the education market.
Let us use our years of experience to help your business grow online
Throughout the years we have built many websites and digital marketing strategies that have helped customers in a few different markets find success. Today FocusPoint Web Solutions continues to share this knowledge. We help our clients with building a web presence that builds confidence in your brand, tells your story and allows you to scale your business. Whether it is a new website design, SEO, digital ads or social media marketing, we work with you to build a consistent approach to build and enhance your brand.
We love to support local businesses
While we work with clients from all over the country, we love the opportunity to work with local businesses
in our community and around our region. Our home base of Walpole, NH allows us easy access to customers all
over southern New Hampshire, Vermont, and Northern Massachusetts.
Local markets where we support businesses
Markets that we focus on